Most small businesses these days understand the importance of social media, particularly Facebook, to connect with followers, current customers - and reach new audiences.
Facebook is adding meta-data (info about links and locations) to all links appearing in the News Feed, so we need to make sure the infrastructure of our pages are in line with the new criteria. In its ongoing quest to curtain clickbait and ‘fake news’, Facebook will display page information in the form of meta-titles, […]
BuzzSumo, a digital trends tool, has released its 2018 key content trends report, which reviewed content performance on factors such as social shares and links. Their biggest insight? Social sharing has declined by 50% since 2015, with the majority of content seeing very few shares and generating no backlinks.