With the simple aim of preventing the cruelty and neglect of children back in 1896, Kids First Australia (formerly Children’s Protection Society) continues to deliver a range of services to children, young people and families. With services that range from assisting children with complex needs, to victims of abuse, violence, homelessness and trauma, their programs encourage and support children and families to thrive.
After undertaking a thorough re-branding, Community Builder was tasked with helping Kids First introduce their new brand launch to the market.
With a combination of tailored hero videos to showcase their new branding and a reel of social media content, Kids First’s campaign with Community Builder helped bolster public and consumer engagement with their new branding.
These tailored content packages were created with Kids First’s marketing team in mind, with touches including ready to go Instagram videos (exported with the correct aspect ratio for mobile, and an optional version with captions embedded). Kids First’s work was further assisted through the airing of community service announcements on C31 TV.
The end result allowed Kids First to raise their public profile, harnessing the power of video on social media and their online assets to let them get back to what they do best!
Want to know more about how social media, online video and TV work hand-in-hand? Get in touch with the team at Community Builder today.
