Often seen as the most glamorous form of advertising, TV can seem like an impenetrable fortress for most small-to-medium sized businesses, but that couldn't be further from the truth.
TV is one of the most trusted platforms to advertise your brand, with the average consumer seeing over 4,000 individual advertisements on various platforms each day, it's an easy way to make your brand stand out from the masses and directly influence the minds of your customers (and lead them towards a sale!).
On community television, not only are your spots placed directly in front of the eyes of your customers; your customers are less likely to become numb to them thanks to our restriction of seven minutes of advertising each hour. It's a cheap and easy way to start building your business without the worry or financial burden that commercial broadcasters place on their clients.
When considering the effectiveness of TV advertising, there are four primary points worth investigating:
A staple of modern life, television is most often the go-to solution for families and/or individuals looking to see the latest and greatest content yet to be released on other platforms.
Despite the rise of digital platforms (such as YouTube or Netflix) offering similar solutions, TV is still the dominant platform in the Australian market with over 22 million viewers tuning in to their television sets each month.
Not only do stations have an incredible reach, the ease-of-access for advertisers to reach existing and fresh viewers is beyond that of any other platform.
Rather than having to search for content as required by Netflix and YouTube, all television stations in the region are instantly picked up by viewers at home, allowing for channel surfers and regular viewers alike to come across your advertisements and become invested in your product and brand.
Repetition of TV advertisements are usually the biggest cause of complaints from viewers, but if done correctly it can massively improve brand recall (and not detract from the viewing experience).
According to Think TV, a properly schedule TV advertising campaign can keep up to 65% of its impact from the previous week, with longer runs further increasing your customers recognition of your brand, and as such further increasing their likelihood to purchase from you when the time comes.
Although not as applicable to the commercial networks, advertising on TV has the added benefit of putting your brand beside the latest and greatest in Australian talent and content, and supports the further growth of the Australian media industry.
If you're looking for a way to align yourself with the true-blue Aussie battler, there truly is no better medium than TV.
The ultimate goal of any business (and sometimes, its employees!), putting your brand in the spotlight means that more people than ever before get to see and recognise your brand.
Whilst it often doesn't result in a direct sale, brand recognition is one of the most important things involved in the buying process of your customers, and will ultimately be the thing that causes them to buy from you (rather than from one of your competitors).
By becoming a household name, you gain the trust (and sales) of Australia's large consumer population; and TV is one of the best ways to reach that goal.
If you've ever considered putting your brand on the silver screen, there's no better time than today.
If you've got questions, leave them below in the comments - Otherwise click the button below to register your details for a no-obligation call from our marketing team, and learn about how C31 can get your brand in front of the face of millions.