Why use video marketing anyway?

October 17, 2018

Have you noticed a big increase in video content when scrolling down Facebook, watching YouTube or browsing news sites?

Did you know that video marketing is now the most preferred form of marketing for small to medium sized business in the United States?

As technology continues to develop at a rapid pace, the ability to create (and distribute!) video content has become easier and cheaper than ever before making this effective within your reach.

Is your SME using video marketing online?  If not, why not? 

We’ve considered the 6 main reasons why your business will benefit from using video to reach new audiences and engage new customers.

1. Conversion And Sales

Videos content is more likely to engage your audience than any other medium, allowing you to softly sell them your products without them even knowing you're doing it.

Imagine it, you're making an advertisement that people want to watch!

Aside from this, video is also the most effective way to build a sense of brand awareness with your potential customers. By building trust and sharing valuable information with them, your businesses name will be top of mind when they're in market for your product or service.

If you don't believe me, have a look at your own Facebook page. Compare how well your posts with video have performed against your posts with photos or just text.

Every single like and view has a dollar amount attached to it, don't waste it!

2. Boosts Buying Behaviour

Video content allows you to demonstrate your products or services to an engaged audience.

Gone are the days of buying something based off of a brochure, your audience will be actively searching for examples of products or services just like yours, so make sure you show them what you're doing - and why you're better than your competitors.

Video also allows your potential customers to feel more involved and connected with your business and its story. This is ultimately what will win you sales, as whichever business your customers feel more aligned with will be the one they purchase from.

3. Perfect Social Media Content

The most common high-performing post on any businesses social media account will 99% of the time be a video.

You can communicate a large amount of information in a short time with video, in a way that's easily understandable and actionable by your viewers.

If you want to boost the appeal of your social media profile (and reap the benefits of doing this), video will have a much larger and longer lasting effect than any other type of content.

Videos are a great way of explaining concepts, demonstrating how to use products, conducting product reviews or sharing a customers experience.

4. Visitors Spend More Time

Because video is more engaging and digestible, your potential customers are more likely to spend time on your social media pages or website if it contains video content.

Most audiences find it easier to view videos to consume information than reading blogs, articles or looking at photos.

Adding videos to your digital presence (whether that be websites or social media profiles) will attract new visitors and boost your reach, as well as making your business easily recallable and recognisable.

5. Videos Are Attractive

If you had the option of reading a newspaper or watching TV, what would you pick? 99% of people would answer TV, so I'm assuming that includes you too!

This translates to online as well.  Consumers prefer to watch something visually appealing, rather than having to work at reading a blog post, article or testimonial.

A website or social media page with more images than words is more likely to keep your audiences attention than a page that's just text.

The attention span and preference of your pages visitors will be kept much longer if they have something visually appetising to digest, and this is exactly why big businesses and small businesses alike have been switching to using video marketing for their business.

6. Best Return On Investment

The ultimate goal for any business, video marketing is up there with some of the greatest ways to maximise your return on investment.

Visuals are always attractive and will keep your visitors engaged. Statistics show that an average visitor spends 88% more time on a website that has a video, and is often perceived to drive more (and better) responses from customers as well.

All of the businesses who want to grow their customer bases are switching to video, and in turn are generating more leads and sales than anyone doing anything else.

So, What Now?

Ultimately, the decision to use video marketing should be a no-brainer. Commit to video, and you'll see your customer base grow faster than it ever has before.

If you're interested in learning more about how video marketing can work for your business, get in touch with our team below and we'll help you become a small business marketing legend!

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